Indian Startups Raise $134.3M – Ecommerce Leads, B2C Drives Demand, and Series B Tops the Charts

The Indian startup ecosystem saw a steady week, raising $134.3 million across 16 deals, reflecting selective but sustained investor interest. While overall funding was moderate, the distribution points to clear sectoral and stage preferences. B2C startups led the charge, attracting over $81 million about 60% of total capital highlighting investor confidence in consumer-driven growth. Ecommerce dominated with $90.6 million, boosted by major rounds for Snitch ($40M Series B) and Udaan ($39M Series G). Fintech followed with $39.8 million, led by Stable Money ($20M Series B) and LoanTap ($8.6M Pre-Series C), showing interest in lending and wealth-tech. Series B emerged as the most active stage, raising $68.2 million, while growth and late-stage deals also saw action. Seed and Pre-Seed funding was present but cautious, with investors favouring early-stage startups with strong validation.

This week’s funding reflects a focused approach scalable consumer models, proven growth paths, and digital-first sectors continue to command capital, especially in Ecommerce and Fintech.

1. Ecommerce – $90.6M | 8 Deals

Ecommerce led the funding chart with $90.6 million across eight deals, driven by Snitch’s $40M Series B and Udaan’s $39M Series G rounds. The sector saw participation from both B2C and B2B startups, with a strong presence of direct-to-consumer brands like Plush, Naagin, and True Diamond, reflecting investor appetite for consumer lifestyle and apparel innovations. Funding spanned seed to late-stage, showing depth across the funnel. As competition intensifies, founders must sharpen brand positioning, unit economics, and omnichannel distribution to scale sustainably.

2. Fintech – $39.8M | 5 Deals

Fintech remained a strong performer with $39.8 million raised across digital lending, wealth tech, and fintech infrastructure. Stable Money led with a $20M Series B, followed by LoanTap’s $8.6M Pre-Series C and GyanDhan’s $5.8M raise. B2B enablers like Decentro and Spense drew interest in embedded finance and SaaS. As the sector matures, founders must prioritize regulatory compliance, diversified revenue models, and product stickiness to unlock further capital.

3. Healthtech – $3.5M | 1 Deal

Biopeak, a fitness and wellness healthtech platform, raised $3.5 million in seed funding, emphasizing AI-led preventive care and holistic health. The deal highlights emerging investor interest in lifestyle medicine and data-driven wellness infrastructure. As healthcare innovation grows beyond hospitals, startups in this space must ensure scientific rigor, consumer trust, and partnerships with health institutions to gain traction.

4. Travel Tech – $233K | 1 Deal

The Tarzan Way secured $233,000 in seed funding to expand its curated travel experiences platform. While modest in ticket size, the deal suggests green shoots of recovery in travel tech, especially in personalized, experience-led offerings. Startups here must balance discovery, logistics, and customer support to thrive in a competitive and often seasonal industry.

5. Enterprise Tech – $200K | 1 Deal

Enterprise SaaS startup Kosmc AI raised $200,000 at the pre-seed stage to develop its generative AI-powered solutions for business users. Though early-stage, this deal reflects rising investor interest in horizontal SaaS tools driven by AI innovation. Founders must demonstrate usability, clear ROI, and adaptability across sectors to scale in this highly competitive space.

Funding Stage Analysis – Series B and G Drive the Capital Stack

Series B emerged as the dominant funding stage this week, clocking in $68.2 million across four deals, signalling strong investor appetite for brands scaling aggressively in sectors like D2C and fintech infrastructure. Snitch, Plush, and Decentro featured prominently, underscoring confidence in businesses pushing beyond product-market fit. Series G followed closely, with Udaan’s $39 million round reaffirming late-stage backing for B2B e-commerce expansion. Early-stage activity remained steady Seed and Pre-Seed rounds accounted for a combined $7.6 million across six startups, largely in ecommerce and SaaS. While Pre-Series A and A rounds brought in $10.9 million, a relatively modest share, they spotlight continued selective interest in businesses like GyanDhan and Naagin. The capital distribution suggests a barbell trend investors are doubling down on proven models while also seeding disruptive plays. Notably, mid-stage (Series A/C) momentum appears softer, reflecting a cautious bridge between early promise and scale-readiness this cycle.

Top 5 Funded Startups

Customer Segment Analysis – B2C Leads in Volume, B2B Commands Capital

This week’s funding activity leaned heavily toward the B2C segment, with 11 out of 16 deals targeting end consumers. However, B2B startups captured more funding overall, raising approximately $44.6 million, compared to $81.1 million raised by B2C startups. While the B2C cohort led in deal volume particularly in ecommerce D2C brands like Snitch, Naagin, and True Diamond ticket sizes varied significantly, reflecting a spread across both growth and early-stage plays. Meanwhile, B2B ventures like Udaan, Decentro, and Spense attracted sizeable rounds, particularly in fintech and infrastructure-focused SaaS, underlining investor confidence in enterprise-backed scalability and monetization potential. The B2B-B2C hybrid segment saw a single deal (LoanTap, $8.6M), indicating limited activity in blended models this cycle. Overall, the funding pattern highlights a dual-track approach: investors are betting big on high-growth B2C brands with strong distribution and branding, while maintaining sustained interest in capital-efficient, revenue-oriented B2B infrastructure plays.

Key Takeaways

Investor Priorities

Series B and G rounds led funding, showing a strong preference for startups with clear scaling potential, robust product-market fit, and solid operational execution. Founders with proven growth strategies, notably Snitch and Udaan, attracted the largest growth capital this week.

Sectoral Focus & Market Expansion

Ecommerce and Fintech dominated deal activity and funding value this week, emphasizing significant market expansion. Investors favoured tech-enabled go-to-market models and strong positioning in D2C ecommerce and B2B platforms, highlighting a focus on businesses poised for substantial market penetration.

Strategic Investments & Sustainability

Funding in Fintech SaaS, B2B Ecommerce, and Healthtech reflects continued interest in capital-efficient and strategically valuable business models. Startups with clear expansion plans and a focus on technology innovation, such as Decentro and Biopeak, drew strategic capital, signalling long-term ecosystem development.

Emerging Trends & Outlook

Consumer (B2C) startups led overall funding, while early-stage bets in Healthtech, Enterprise Tech, and diverse Fintech solutions signal growing interest in innovation-driven sectors. The ecosystem is maturing, showcasing a mix of market-ready and tech-first startups, with a clear focus on scalable growth and strategic clarity for future impact.

Final Thoughts

This week’s funding totalled $134.3 million across 16 deals, reflecting a healthy flow of capital despite a moderate dip in aggregate value. B2C startups dominated deal volume, especially in ecommerce D2C, yet B2B ventures commanded larger cheques, underlining investor tilt toward scalable infrastructure plays. Ecommerce and Fintech led sectorally, with Series B emerging as the most active stage by value and frequency. A limited presence in frontier sectors like Deeptech or Enterprise AI indicates a continued investor preference for models with immediate monetization potential. While early-stage enthusiasm remained intact, the week’s funding mix underscores a pragmatic focus on growth-stage resilience, strong market traction, and clear revenue paths.